How to Recession-Proof Your Content Marketing
Feeling like you lack the content marketing resources to build a successful strategy? In this blog, learn how to do more with less with these proven strategies, apps, and free tools.
The Content Strategist
Content Marketing Software
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The New Demand Waterfall, and Other Next-Level Marketing Insights You Need to Know
Are you ready for a marketing framework that made 3,000 people act like they just saw Beyoncé?
Why You Need a Cross-Functional Content Calendar
I lead a double life, but there's a secret weapon that lets me get away with it.
How I Fell in Love With Content Marketing Software
It's a content marketing love story that saved my career and worried my therapist.
Can This Tool Help Publishers Finally Take Control of Content Recommendation Engines?
Kim Kardashian's see-through dress featured next to stories about ISIS, listicles of Hollywood's botched plastic surgeries alongside articles about Obamacare—content recommendation has a lot of problems, but it may now have a solution.
Why Google Getting Into Native Ads Is Great News for Content Marketers
Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content.
Is Chorus the CMS of Brand Publishers’ Dreams?
In April, Ezra Klein sent a ripple through the media world when he decided to leave The Washington Post for Vox Media. It wasn't just the fact that Klein was leaving WaPo, but the reason he was doing it: for Vox's content management system (CMS), Chorus.
Brands Are Failing at Content Marketing Metrics
All of the existing analytics tools on the market are still built to solve a different problem than the one brands face. In our research over the last year, we've found that most brand publishers and the vendors that service them are still measuring success using the metrics of a publishing business that's fundamentally different than the one they're in.
How Social Media Analytics Are Changing TV Promos
What happens when a minor TV character get major social attention? In the digital age, how do you take advantage of it and adjust? That was the challenge faced by Being Mary Jane.