The Content Strategist
Here's your requisite weekend reading for when you're lounging in the park, half-heartedly hiding your bottle of wine from the cops:
In March, the "how to measure content" debate came in like a lion. It came out like a lion on steroids. Were you following?
By now, most people have heard of Buffer, the social media scheduling app and poster child for startup content marketing done right. Their blog posts get literally thousands of shares, helping market a business that boasts over one million users and nearly $4 million in annual revenue.
Since the dawn of the internet, advertisers and publishers based the value of a website on two imperfect metrics: Unique visitors and pageviews.
What makes readers come back for more? It's a question publishers have been asking for centuries, and Chartbeat Lead Data Scientist Josh Schwartz may have finally cracked part of the code.
