The Content Strategist
From B2B to B2C to BirdBnB, content marketing was all the rage in 2013. It’s no surprise then, that a year-end study by the Content Marketing Institute and Marketing Profs revealed that content marketing was on the rise in 2013 and should increase in 2014. What’s more surprising: Large companies are lagging behind in some crucial components of content…
The Strategist spoke with Content Marketing Institute founder Joe Pulizzi about the future of branded content, how he believes we're just past the stage of early adoption, and what every brand strategist should know and expect as they commit to content.
Ford has set up SteertheScript, a crowdsourcing platform that asks fans to co-author an ad that will feature Jimmy Fallon.
Search engines and social media sites went all out for Election Day, according to ClickZ.
Dodge is putting out a parody video it created with the Onion on the satirical paper's YouTube channel.
Channel 4 in Europe and VW's media agency, MediaCom, have created Abbey Road Studios: In Session with Volkswagen Beetle.
90 percent of in-house marketers say that content is important, but only 38 percent have a content marketing strategy.
Felix Baumgartner jumped 120,000 feet on Oct.14, and Red Bull was there to document the record-defying event.
Ralph Lauren will donate $1 to a Pink Pony fund for National Breast Cancer Awareness Month for every like or reblog on its posts.
