Content Marketing World Rolls the Dice in Ohio
At Content Marketing World, content marketers are trying to brand themselves as anything but a risky bet.
The Content Strategist
Content Marketing Institute
Filter
Content Q&A: Pulizzi Names Who’s Doing Content Marketing Right [INTERVIEW]
The Content Marketing Institute founder talks with The Content Strategist about where the industry is headed and why he always wears orange.
6 Things to Know Before Interviewing for a Content Marketing Job
Content marketing has become competitive. There are plenty of talented and tenacious writers all shooting to work on the next blog.
The Myths of Content Marketing
Marketers need to be aware of the traps and myths of content marketing before starting a campaign to convince consumers to listen.
The History of Content Marketing [INFOGRAPHIC]
From custom publishing on cave walls, to Jello’s first recipe book, to the birth of Chief Content Officer magazine, the team at the Content Marketing Institute covers the major milestones of content marketing in its latest infographic.
On Infrastructure and Credibility
The Content Marketing Institute ran an interesting blog post explaining how to use Paid Media to Achieve Remarkable B2B Conversion Rates. They made some graphs documenting the Content Marketing Process of Advertising Marketing and PR Agencies today. You need a system folks! Also, a quick soundbite we found interesting: Make sure you have the necessary infrastructure to funnel…