Huffington Post Launches General Mills’ Branded Content Site
HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.
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Figuring Out How to Create Content That Works [INFOGRAPHIC]
Producing valuable and interesting content is sometimes a marketer's hardest task.
Developing Content Also Means Developing an Audience
Developing a community for your brand is just as important as managing the content you want them to see.
Content Promotion Strategy 101
Brands need a clear understanding of how to get stories seen, spread, and shared. To do so, they must define and measure results, strengths and weaknesses.
PBS Declares: Brands Are Publishers Now
You know a trend is going mainstream when PBS starts covering it. This week that honor was bestowed on Content Marketing. Their blog Mediashift wrote a a great post called It’s True: We Really Are All Publishers Now, Including Brands. Their position as a media company brings an interesting bias – the concern that branded content…
Balance your Mix of Stock and Flow Content Like A Pro
There’s been an artificial dichotomy in blogs for some time: original versus curated content. Each model has proven successful. And that’s the point – they should. Curation and original content are two ends of a spectrum in which you have a balance of material that works for you … and that you create or choose to best express what…
How TED Uses Content To Spread Incredible Ideas
Across the internet today, where “originality” is abundant, TED videos are notiecably different. Among a sea of Youtube webcam clips, TED videos are crystal clear. The ideas are clearly presented. The angles are shot with incredibly high quality cameras. And the speakers are brilliant, innovative, and passionate. Basically, the non-profit idea conference and website has chosen to…