Content Marketing Catchup: The Best Branded Content of 2014, How to Woo Legal, and More Must-Reads
Here’s what you missed while figuring out if you can expense holiday gifts for clients to your boss’s credit card…
The Content Strategist
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The Content Marketer’s Guide to Growing an Audience Through Outbrain
Every content marketer wants to grow their audience. With the right approach, Outbrain can help you do just that.
The Content Marketer’s Guide to Promoted Tweets
If you're a content marketer, there's a darn good chance you want more eyeballs on your content. Enter Promoted Tweets.
So Brands Are Producing Lots of Content. What’s Next?
By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It's new! It's exciting! David Carr is writing about it a lot! But what's next?
Content Catchup: The Art of Thought Leadership, Gigaom’s Native Ad Scandal, and More Must-Reads
Here's what you missed while debating whether "sexy chicken" is an appropriate costume for your company Halloween party...
Why Google Getting Into Native Ads Is Great News for Content Marketers
Rumor has it Google is preparing to take the native advertising plunge, which should have a big impact on the way you distribute your content.
If Measuring Pageviews Is Dumb, Buying Them Is Even Dumber
But brand publishers don't want clicks; they want people to spend time with their content in hopes of building lasting relationships with an audience and achieving true ROI. If it's dumb to measure the success of your content based on pageviews, it's even dumber to pay for those pageviews.
Snapchat Could Make Brand Storytelling Sexy
With Snapchat founder Evan Spiegel headlining Forbes “30 Under 30” list this week, everyone seems to be wondering the same thing: “How the heck will Snapchat make money?” For starters, the red-hot social platform is the perfect vehicle for brands that want to get their hands dirty, so to speak. Some companies have already started…
Social Media’s Content Distribution Arms Race
Three summers ago, I traveled oversees with an agency to create a “social documentary” (whatever that means) about a group of young entrepreneurs from five different countries launching a political movement. Our client was a major comms company. I chronicled the journey on a blog, and we had a top-notch documentary team create chapters of…