10 Content Marketing Takeaways From SXSW
SXSW is a hub of innovation in content marketing, so we compiled the big takeaways from this year's event—and tips for turning these insights into action.
The Content Strategist
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7 Big Content Strategy Mistakes Marketers Make—and How to Avoid Them
1. Publish content. 2. ??? 3. Profit! ... is a content strategy that will get you nowhere.
Moz’s Rand Fishkin on Why Licensing Content Is for Suckers, His Favorite Wizard, and the Future of SEO
We spoke with Rand Fishkin, otherwise known as "The Wizard of Moz," about what makes for great SEO in 2015–and a whole lot more.
Neil Patel Reveals How to Tie Your Content Marketing to Revenue
We caught up with serial entrepreneur Neil Patel to discuss how brands should measure content marketing success, the ways SEO has changed, and how to create passionate content that resonates with readers.
Why Brands Need to Conquer Their Fears and Use Email to Distribute Content
Most brands already rely heavily on email lists as a direct marketing tool. Yet when it comes to using those email lists to push out content, they hesitate.
Why 2015 Will Be the Year of the Chat App for Publishers and Content Marketers
If the Chinese Communist Party's recent embrace of mobile-first media is any indication, 2015 is the year that chat apps—WeChat, WhatsApp, and more—become major content distribution channels for everyone from BuzzFeed to USA Today.
Content Marketing Catchup: Unlocking Viral Secrets, Jordan’s Hilarious Web Series, and More Must-Reads
Here’s what you missed while calculating how much money you earned over the past few months listening to “Serial” during work hours...
The Paid Social Distribution Playbook
Facebook? Twitter? LinkedIn? We break down everything you need to know to get the most bang for your buck with sponsored posts.
Distribution 101: The Content Marketer’s Guide to LinkedIn Sponsored Updates
We answer a question we hear a lot from content marketers: How do I effectively drive high-quality traffic to my content through LinkedIn?