5 Things Content Marketers Need to Know About Dubsmash, the New Viral Lip-Syncing App
Lip-syncing is taking the media by storm, and Dubsmash is riding the wave.
The Content Strategist
Complex
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Spike Lee Just Took a Branded Content Job, So Here Are 10 of His Movies Remixed for Content Marketing
In honor of Spike Lee joining the branded content game, we remixed 10 classic Spike Lee joints for content marketing.
Verizon’s SugarString Is Dead. Here’s What It Can Teach Us
Verizon's tech news site Sugarstring folded after only a few months. What should they have done differently?
Why MillerCoors Is Testing Branded Content With 26 Different Tech Companies
MillerCoors is taking its ambitious branded content initiative to the next level—this time by testing campaigns with 26 different technology companies, each one chosen for its ability to address a different pain point for the beer conglomerate.
Manufacturing Amazing: MTV Star Rob Dyrdek Reveals How Brands Can Become ‘Irresistibly Shareable’
The story of Rob Dyrdek goes a little something like this—talented skateboarder quits high school to turn pro at 16, becomes an influential skater and serial entrepreneur, realizes the power of storytelling, and catapults himself into the mainstream as one of the biggest stars in MTV history.