As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021
Marketing leaders came into 2020 with comprehensive plans, then had to throw them out the window. Here's how we can learn from our struggles next year.
The Content Strategist
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11 Storytelling Lessons That Will Transform Your Content Marketing
While most people are looking for a magic solution or singular trick, the truth is that storytelling is an art and a science.
WTF Is “Thought Leadership” Really, and Should CMOs Bother With It?
Everyone wants to be a thought leader, but chances are, you're doing it wrong.
5 Content Marketing Problems That Keep Me Up at Night
A world where intrusive advertising rules is one where no one wins. And that'll happen if we don't tackle these five big challenges head-on.
CMOs Are Unhappy With Their Content. Here Are 3 Things They Can Do About It
With only 12 percent of CMOs pleased with their content, it's clearly time for a change in approach.
Content Marketing Catchup: This Week’s 5 Must-Read Stories
There may have been some things you missed over Memorial Day Weekend: the chance to partake in three days of debauchery on Fire Island; that Instagram of your boss doing tequila shots on the boardwalk at 11 AM that he smartly deleted the next day; and the latest and greatest from the wild world of content marketing.
CONTENT WATCH: Quit being a SaaS-hole, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Thursday.