5 Big Ways Content Marketing Will Change in 2016
These sweeping trends will make marketers rethink everything they know about content.
The Content Strategist
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Here’s What You Need to Know About the State of Content Marketing in 2016
Content will empower enterprise companies across every department, not just marketing.
How Content Marketing Changed the Role of the CMO
As Genpact CMO Gianni Giacomelli puts it: "People today really live and die by relevance."
Content Catchup: LOL Is Dead, CMOs’ Content Problem, and More Must-Reads
Here's what you missed while wondering what Donald Trump's hair is really made of.
Content Catchup: Facebook Video Fraud, Top Content Distribution Platforms, and More Must-Reads
Here's what you missed while dissecting the Meek Mill/Drake beef on Slack.
Premium Publishers: How the Insurance Industry Learned to Love Content
Insurance is thought of as a 'boring' industry. But these brands are using smart content to prove it's anything but.
4 Brand Newsroom Models That Work
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Content Catchup: The Chat App Revolution, and 5 Other Stories You Might Have Missed
Death to pageviews, wisdom from The Oatmeal, and the best of content marketing this week.
Tablets Lead Mobile E-Commerce, Marketing Meets Tech, CMO Roles
Mobile devices will facilitate a quarter of all online sales by 2017 — and approximately three-fourths of these sales will come from tablets.