Why “AI Productivity Gains” Is the Wrong Pitch for Every Stakeholder Above You
Pitching AI productivity gains will not move your CMO, CFO, or legal team. Reframe the metric per audience to defend headcount and unlock budget.
The Content Strategist
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The Traits You Need to Thrive in the New Era of Marketing
As humans, we're storytelling animals. Embracing this part of ourselves is the key to empathizing with our customers, creating content that drives action, and leading teams.
Infographic: The DNA of a Modern CMO
As brands have prioritized the customer experience and digital transformation, CMOs have had to become five-tool players to survive and eventually thrive.
Video: How to Set Content Marketing Goals Your CMO Will Love
Setting the right content marketing goals will make you an indispensable part of your company. Joe Lazauskas explains the simple process to get you there.
Content Marketing Isn’t a Marathon—It’s a Relay Race
Great content marketing can deliver compounding returns over time, but CMOs have little incentive to play the long game.
Wells Fargo’s CMO on Lifetime Customers, Mountains of Data, and Coming Back From a Scandal
"You can have the best vision in the world, but it won't matter if you don't have the means to bring it to life."
Mozilla’s CMO on Lazy Marketers, Battling Trump, and the Future of the Open Web
We've been taught buy more technology, take more action, collect more data. But when you do that research, marketing isn't that complicated.
4 Keys to Data-Driven Marketing, According to Deloitte CMO Alicia Hatch
There's a big difference between data and insights.
How HubSpot’s CMO Stays Ahead of Content Marketing Disruption
Kipp Bodnar tells us how the buying process has changed over the last decade and why email marketing could soon be obsolete.