Why Cisco Is Hiring Over 200 Content Marketers
After massive layoffs last year, the tech giant is dead set on becoming a content company.
The Content Strategist
After massive layoffs last year, the tech giant is dead set on becoming a content company.
Branded web series, infographics, and comics are taking off this year. Here's why.
"Tomorrow starts here" is a fitting motto for Cisco as it embraces the Internet of Things on its new content hub that's reached nearly 2 million unique visitors.
Go inside the most successful brand newsrooms with journalists and executives at Microsoft, IBM, GE, Intel, Adobe, and more.
Over the past year, the sponsored post has become the hot new marketing tool of choice for publishers and brands alike
"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."
The Network hires journalists to write about the cloud, technology, data centers, security, and mobility.