The Biggest Audience Isn’t Always the Best
It's not about counting impressions; it's about making one.
The Content Strategist
Chipotle
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Brian Grazer and Ron Howard Are Making a TV Series for GE
Science, tech, and Ron Howard are coming to National Geographic—all in the name of GE.
3 Content Formats That Will Take Off in 2015
Branded web series, infographics, and comics are taking off this year. Here's why.
3 CES Trends That Content Marketers Need to Know About
Every year, CES features new trends in the world of technology, and the 2015 event was no different. Here are the three that are most relevant to content marketers.
The Best Branded Content of 2014
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
CJR: It’s Time for the Journalism World to Take Brand Publishers Seriously
"One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves."
Neuroscience Says Stories May Make People Love Brands More Than Their Families. But Why?
When I'm advocating for the potential of brand storytelling, there's one neuroscience study that I'm always tempted to reference, mostly because of this super-sexy tl;dr: Three in eight people love a brand more than their spouses or kids, all because of the story button in their brains.
This Is What an Inauthentic Brand Publication Looks Like
A company recently launched a quirky new digital publication called "Let's Gather"—complete with animated bees—that encourages consumers to live eco-friendly and health-conscious lives. What new-age brand could be responsible for such feel-good content? It's not Back Roads Granola. It's Chick-fil-A.
Chipotle Said, ‘No, We Want a Cow to Explode’: An Interview With the Men Behind ‘Farmed and Dangerous’
It all starts with an exploding cow and a viral video—not a flash of the Chipotle brand name. “Farmed and Dangerous” premiered on Hulu in February, marking Chipotle’s foray into longform entertainment. While the content may be branded, it plays like a mainstream TV show, thanks in part to Daniel Rosenberg and Tim Piper, co-founders of branded…