The Content Strategist
Welcome to the latest post in our Contently Labs series, where we answer common questions we hear from current or prospective brand publishers. Today’s question: “How do you scale from being a brand blog to a true brand publisher?”
They created the most viral animated videos of all time; then, they launched the major web series “Farmed and Dangerous." Now, Chipotle is doing the impossible: bridging the gap between America’s finest contemporary writers and burritos.
I combed through hundreds of pieces of branded content researching this piece, and I must say, at no point was I tempted to quit my job at Contently and relocate to the remote jungles of Central America.
Everyone creating content is competing against everyone else creating content. It’s a free-for-all, with alliances and power positions changing faster than a game of Risk.
"Farmed and Dangerous" tells the story of fictional agricultural giant, Animoil, which produces a new petroleum-based animal feed called PetroPellet that seemingly has the deleterious side effect of making cows explode.
This piece — just like every other Best Branded Content of 2013 piece you’ll read this year — is inherently flawed. That’s because judging the best branded content from the outside is like choosing sports awards without advanced stats — or even some crucial basic ones. Views and shares are great, sure, but they’re heavily…
Chipotle is not McDonald’s. Nor is it Burger King, Wendy’s, or Subway. Founded 20 years ago and with less than 1,000 worldwide franchises, Chipotle is still the new kid on the block compared to other fast food giants. “The Scarecrow,” Chipotle’s new hit short film, attempts to establish the brand as an advocate for ethical…
A first-hand account of how the company decided to make an animated video to show the importance of the open cloud.
Cannes Lions last month awarded Chipotle the top award for its new Branded Content and Entertainment category.
