How Market Research Is Flawed – and Content Can Replace It
Our biggest challenge as content marketers is to think about the environment in which people share information.
The Content Strategist
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CONTENT WATCH: The rogue Taco Bell shell-licker, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Tuesday.
How 3 Trailblazing News Sites Publish Content with Integrity [VIDEO]
Business Insider’s Pete Spande, Forbes’s Mark Howard, and Mashable’s Lauren Drell explain their credos and strategies for branded content.
Quora’s Amazing Growth, Content Mistakes, Automation Explored
The question-and-answer engine is ready to tell the world that user numbers are up on all fronts from questions answered to votes and site registrations.
Rockstar Startup Storytelling: Know What It Takes
Great products don't always sell themselves. You need a great story to bring your company's vision to life.
Tablets Lead Mobile E-Commerce, Marketing Meets Tech, CMO Roles
Mobile devices will facilitate a quarter of all online sales by 2017 — and approximately three-fourths of these sales will come from tablets.
Tech Disrupt: What to Expect from Internet Week New York
Internet Week New York aims to celebrate progress, examine problems, and present new possibilities when innovative technology meets established industry.
Evaluating Native Advertising in Context [INFOGRAPHIC]
Native advertising provides an alternative to three key problems: brand/consumer disconnects, user experience, and banner blindness.
BuzzFeed’s Classroom, Awesome Craigslist Ads, Stand Out in a Crowd
BuzzFeed has launched a one-of-a-kind program to train agencies to become master storytellers.