Smart Speakers Are The Latest Content Channel You Should Care About
A third of people who own smart speakers say the device replaces time they normally spend with the TV. It's time for marketers to take notice.
The Content Strategist
Burger King
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These 8 Sponsored Content Listicles Will Restore Your Faith in Consumerism
My latest guilty pleasure? Binge-reading the absolutely absurd collection of listicles sponsored by brands. It's a bizarre world of cat GIFs, poop jokes, and multi-step guides to eating fast food. Here are eight of the most bizarre ones I could find.
Jake Gyllenhaal Going Nuts on Craigslist and 5 Other Awesome Guerrilla Marketing Stunts
Some companies have taken underground advertising to a new level, creating experiences for consumers that explode online. If you're not up on your guerrilla marketing game, here are five of the best stunts that we've seen recently...
Branded Content Catchup: 5 Stories You Missed While Failing to Explain Your Job to Your Family
5 Stories You Missed While Failing to Explain Your Job to Your Family like The Emotions That Trigger Sharing.
Two Weeks Later, Was Burger King’s Fan Purge a Smart Move?
Ugh, social media trolls: the bane of social media marketers’ existence. Always starting arguments, making ludicrous complaints, and demanding free stuff. How do you deal with them? And how do you build an engaged community when they’re polluting all of your social and content marketing? For Burger King Norway, the answer was simple: bribe them…
Rebelmouse Thrusts Wallflower Homepages Onto The Social Dance Floor
With mobile usage on the rise and more and more people discovering content via social channels, publishers are left with a big question: What do I do with my desktop homepage? Some are even wondering if the homepage is dead. RebelMouse, a tool that can turn a homepage into a “social frontpage,” is one answer.…
After Hack, Burger King Needed a Brand Publishing Response
Burger King found itself in social media crisis mode when the Burger King Twitter account was hacked.
How McDonald’s Has Zoomed to the Top on Facebook
More than 20 million Facebook users have been served a ton of content at McDonald's market-leading Facebook page.
Top Social Brands Spill Their Facebook Tactics
Brands need to evolve culturally,” Ad Age explains their latest trend report, in which they explored the secrets of top brands like Chapstick, Intel, and Burger King and their Facebook tactics. “When a brand is on Facebook and you feel like it probably shouldn’t be there, it’s that the brand hasn’t figured out how to communicate in…