Study: A Look at Branded Web Series and If They Actually Work
Before brands try to compete with TV, they need to know what it takes to build an audience.
The Content Strategist
Branded Web Series
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Content Marketing Catchup: Unlocking Viral Secrets, Jordan’s Hilarious Web Series, and More Must-Reads
Here’s what you missed while calculating how much money you earned over the past few months listening to “Serial” during work hours...
Has Jordan Found the Model for a Great Branded Web Series?
The buddy cop formula just works. Stick the right two guys together, let them riff off one another, and odds are you have a hit. If they're athletic superstars like Blake Griffin and Chris Paul, then you might have a major hit.
How IKEA Became Kings of Content Marketing
John Lennon may have said the Beatles were more popular than Jesus... But what about IKEA? The Swedish "Life Improvement Store" prints over 200 million copies of its catalog each year—double the amount of Bibles printed in the same time frame.
Brilliant Move: Glacéau Fruit Water Sponsors Amy Sedaris’ Adventures on Tinder
Twenty-somethings love talking about horrible dating apps and funny videos we saw online. What we don't talk about is fruit water—until now.
‘Summer With Cimorelli’: Inside Subway’s Hit Web Series
Great content marketing is like an excellent sandwich: a mix of ingredients that pleases the palate while also delivering substance. Subway's "Summer with Cimorelli" web series does just that by layering owned and earned media over a solid content marketing and distribution strategy that's pleasing fans and keeping them coming back for more.
Content Catchup: Why Upworthy’s Sponsored Stories Are Going Viral, and More Must-Read Stories
If you spent all weekend wondering whether trekking through the New York humidity qualifies as a water sport, these stories will get you caught up and make you sound like the smartest guy in the room. Or at least, you know, competent enough to avoid getting fired