Is Medium the Next Big Frontier for Content Marketing?
Famous personalities like Barack Obama, Leo DiCaprio, and Mitt Romney have published on Medium, but brands have yet to embrace the platform. That's about to change.
The Content Strategist
brand storytelling
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Are Podcasts the Next Big Thing for Sponsored Content?
As more people get into the podcasting experience through popular programs like "Serial," "This American Life," and Bill Simmons's "B.S. Report," it's worth asking the question: Could podcasts be the next big territory for sponsored content?
Bizarro Planet: How I Overcame Corporate Constraints and Found a Way to Tell Great Brand Stories
Like most journalists, I climbed the ladder working for established media companies. When I switched teams and tried to build a newsroom for a corporate client, it was a rude awakening.
Want to Get an Accurate Estimate for Your Brand Video? Follow These 4 Tips
The tug-of-war between brands and vendors over video production costs has gotten out of control, and one man has had enough.
This Designer Destroys 2014’s Big Marketing Buzzword, and It’s Awesome
Move over, synergy. There's a new buzzword in town, and it's got some tales to tell.
What Do Tesla and Apple Have in Common? A Story
If one idea has gone viral in content marketing this year—infecting the minds of brand editors and content strategists from San Francisco to London—its that pageviews and impressions are terrible primary metrics for determining the success of branded content.
Neuroscience Says Stories May Make People Love Brands More Than Their Families. But Why?
When I'm advocating for the potential of brand storytelling, there's one neuroscience study that I'm always tempted to reference, mostly because of this super-sexy tl;dr: Three in eight people love a brand more than their spouses or kids, all because of the story button in their brains.
“The Storytelling Animal” Will Transform Your Work
Jonathan Gottschall’s captivating book, The Storytelling Animal, begins with — as one might expect — a story. The story goes that a group of sailors were “zagging” off the coast of South America in 1821. They were whaling, in a ship named the Dauphin under the command of a captain named Zimri Coffin. One day, on the horizon,…