My Brief, Absurd Stint Blogging for a Giant Tech Brand
Her employer wanted an e-book a week. What could go wrong?
The Content Strategist
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The Surprising New Adopter of Content Marketing: Law Firms
Blog now, or forever hold your peace.
10 YouTube Stars Your Brand Should Partner With
"This generation doesn't dislike brands. What they don't like is advertising." But what do they love? YouTube stars.
Should You Drive Traffic by Commenting on Other People’s Blogs?
Just by commenting on various third-party blogs for one month, Neil Patel got thousands of visitors to his own blog—and a corporate speaking engagement worth $25,000.
Inside a Blogger Outreach Campaign That Works
A blogger outreach campaign can be an opportunity to spread the word about your brand across numerous sites — or a chance to irritate a whole bunch of influential people. Over the past couple of years, more than one company watched a poorly run campaign net them the worst press possible. Bloggers like Danny Brown…
“Go Big Or Go Home” Is For Football, Not Content Marketing
An argument in favor of restraint, not SEO-juiced over-publishing, when it comes to content marketing -- complete with opinions from experts who know the field.
National Geographic’s Change Reaction Blog Fueled by VW
Change Reaction, sponsored by Volkswagen, covers changes in transportation, food management, environmental sustainability, and agriculture.
How 3 Big Clothing Retailers Stitch Together Their Content Strategies
Three retailers, Macy's, Nordstrom's, and Eddie Bauer, are putting out a multitude of content on a daily basis, targeted to consumers.
Taco Bell Super Bowl Teaser, Quora Blogging Platform, Viral Videos
Taco Bell's latest campaign is a teaser video for its Super Bowl spot the company placed online.