The Content Strategist
If you run a blog, constantly coming up with ideas can be grueling. Especially if you’re always waiting until you sit down to write before you brainstorm. I’m a creative person, but I don’t think I’m more creative than most other writers. However, I, in my average-level creativity, literally never run out of ideas for posts.…
You have the blogging software. Your boss has agreed to let you blog. You even had the graphics department create some fabulous icons and headers. But each time you sit down to write a blog post, you find yourself wondering what to write about. Since the goal of a blog is to help increase your…
750 million people are on Facebook. Billions of Tweets are sent every day. Fast-growing new social networks like Instagram, Tumblr, and Foursquare –not to mention social mainstays like Youtube, LinkedIn, Flickr – permeate consumers’ online lives. Now that we have so many social media channels, do businesses need blogs anymore? Absolutely, says Rick Calvert, social…
When another site does a weekly round-up highlight of your best headlines, it’s safe to say you’ve mastered the art of headline writing. Over the past few years, Huffington Post has developed a reputation for its headlines, including such recent zingers as “Dennis Kucinich Invokes Legalization Of Marijuana With Arab Spring At Hempfest” and “Lion’s Mane…
What if you could increase the engagement of your blog readers ten-fold in 2 minutes? How about adding relevant photography to your posts without having to go out and find them? You can do both of those things and much more with free tools that most bloggers don’t even know about. We use the following…
A company blog can accomplish several goals at once: Establishing your corporate identity or brand, marketing your products, or providing customer service for common problems and solutions. But too many company blogs fail to get read or to attract regular readers, because they make a few mistakes that can be corrected with a small effort…
If you’re like most freelancers, you started your business as a sole proprietorship. Actually, if you’re like most freelancers, you just started finding gigs and didn’t consider your business structure at the beginning. Now and then you might wonder if you should incorporate, but it’s an easy issue to procrastinate ⎯ after all, meeting that…
I recently received an email from a student studying communication. She was assigned to ask an independent blogger his or her secrets to blogging success. She asked, “What does it take to be a successful blogger,” and, “What do you wish you would have known [when you started blogging]?” I thought I’d share my reply…
