The Best Branded Content of April
From celebrating 4/20 to fostering Hollywood partnerships to headlines about vomiting on Lady Gaga, April saw brands taking calculated risks.
The Content Strategist
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The Best Branded Content of June
Between the unexpected run to the round of 16 in the World Cup by the U.S. men's national team and the upcoming 4th of July weekend, it's an unusually patriotic week here at Contently HQ. After all, it combines two quintessential 'Merica pasttimes: entertainment and commercialism. So let's celebrate 238 years of red, white, and BBQ with the best branded content of June.
Content Catchup: A Deep Dive Inside Coca-Cola’s Newsroom, Why RZA Just Signed With Dr Pepper, and More Must-Read Stories
The weather is heating up, and so is the content marketing industry. This week saw some stunning developments: hip-hop legends signing an exclusive deal with a soda brand; a tech company launching a magazine that shuns technology; and the content measurement debate reached a fever pitch. Let’s dive in. RZA Is Creating Exclusive Tracks For…
Why Basecamp Just Launched an Online Magazine That Shuns Technology
You wouldn't expect a a project management software company to tell the story of Chicago's last leather tannery. But Basecamp (previously 37Signals) has always done things a little differently.