The Content Strategist
Whether you’re crafting your overall content strategy or an argument about why publishing story-driven content is just as important as writing yet another sales sheet, one thing can make your life easier: Data. Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to…
A great content strategy requires a deep understanding of your target audience—one that evaluates both quantitative and qualitative factors.
SXSW is a hub of innovation in content marketing, so we compiled the big takeaways from this year's event—and tips for turning these insights into action.
Native advertising is booming, but questions remain for the controversial ad format.
A good content strategy can work in any industry, provided it's the right strategy.
Measure trends, A/B test headlines, and build algorithms—but data points don't illuminate everything. You still need to tell a good story.
The Super Bowl used to be the big time for brands with amazing stories to tell. Now it's pretty depressing.
Facebook is banking on the fact that two-thirds of Super Bowl viewers will likely engage with a brand's game-related content on social media.
After Barack Obama's Q&A on Reddit in August 2012, BuzzFeed said that the president had "won the Internet." More than two years later, he's still winning with a robust social strategy.
