10 Key Things Marketers Need to Know About Snapchat’s Discover
If you've dismissed Snapchat as just another social media app for millennials, Discover means that it's time to start paying attention.
The Content Strategist
AT&T
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5 Brand Videos That Comedians Love
My theory is that most companies are missing an essential ingredient when it comes to creating funny ads: a comedian. After all, who knows funny better the people paid to create it? I polled some of the funniest comedians I know about their favorite commercials.
Whats the Difference Between B2B and B2C Content Marketing?
Businesses and consumers ultimately want the same thing, but marketers have to approach them in different ways.
How Can Olympic Brand Newsrooms Respond to Their Hashtag Crisis?
Olympic sponsorships are typically smooth skiing, but brands sponsoring the 2014 Games have found themselves facing unique challenges on the fly as human rights activists push back against their implicit support of Russia's oppressive anti-gay laws.
CONTENT WATCH: Why your mobile ads still suck, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday
Why Content Should Always Align With Brand Sales Goals
"Brands often lack structure around content creation," says Suzanne Baran. "Buy-in is often a challenge, and the process is rarely collaborative."
The Unstoppable Rise of the Online Marketing Video [INFOGRAPHIC]
These days, a majority of marketing budgets are dedicated to video production as YouTube continues to gain traction on the web.
AT&T Sings Its Fans’ Praises
AT&T, which recently hit 2 million Facebook likes on its page, has been releasing videos that feature thank you songs to individual fans.