Why Patch Dried Up: Is Hyperlocal Over, Or Was It AOL?
Throughout Patch's dizzying ride from buzzy idea in 2007 to an AOL property operating 900 sites in 2013, the fractured hub of hyperlocal news has been an easy target for critics everywhere.
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5 Content Design Lessons For Brand Publishers
"Content is king" is so 2012. Try this one on for size: "Design protects the castle." Thankfully, designers are sharing their lessons and experiences online.
Can Brands Save Hyperlocal Journalism From An Epic Fail?
The once-touted "hyperlocal" online journalism niche has failed in large part because its advertising model doesn't scale. This may mean that branded content, which doesn't need to worry about local ads, can step in.
What Journalists Can Learn From Content Marketers: Q&A With Erin Scottberg
Technology creates new ways to "surface data, explain information, distribute content and engage readers," says Erin Scottberg, who spoke with The Content Strategist about the changing content marketing space.
Twitter Valuing Tweets, AllThingsD May End, Web Design at It’s Best
Twitter is now determining how valuable tweets are on its website.
Vimeo Rising as Online Video Platform
YouTube is king, but Vimeo, which has pegged its brand on showcasing quality videos, is gaining traction.
AOL Content Plan, BuzzFeed Branded Content, Unapproved Election Ads
AOL's CEO Tim Armstrong does not believe large quantities of content will effect the way people use the internet or hurt publishers.
How To Make an Eye-Catching Branded YouTube Page [VIDEO]
72 hours of video are uploaded onto every minute --- that's a lot of competition. Here's how to make your videos stand out.
Huffington Post Launches General Mills’ Branded Content Site
HuffPo has created LiveBetterAmerica, featuring branded content from General Mills focusing on fitness, food, and healthy living.