Content Marketing Isn’t a Marathon—It’s a Relay Race
Great content marketing can deliver compounding returns over time, but CMOs have little incentive to play the long game.
The Content Strategist
American Express
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The Story Funnel-Matrix: Create Better Content With This Simple Diagram
Constraints can unleash our creativity. If you follow this storytelling matrix, you'll tell your best stories at the right time.
The Future of Content Marketing Isn’t Content Marketing
Content marketing has been stuck in the hype cycle for years. Now the industry is finally ready to break out.
7 Companies That Should Buy Medium, Because Why Not?
Let the arbitrary rankings begin!
3 Content Marketing Takeaways From American Express
For Amex, content has become the key to building the OPEN Forum community.
10 Brands That Should Buy Grantland
For these companies, resurrecting one of the truly great sites on the Internet is just smart business.
Contently Case Story: Capital One’s New Mag Gives Entrepreneurs a Spark
Capital One is on a mission to "ignite your inner entrepreneur." And the fuse comes in the form of branded content.
Content Catchup: Amex Raises the Bar for Brand Storytelling, Content Marketing Soulmates, and More Must-Reads
Here's what you missed while trying to figure out how to tell your boss that reading the Quarterly report over the course of 873 vines is a terrible idea.
10 Content Marketing Takeaways From SXSW
SXSW is a hub of innovation in content marketing, so we compiled the big takeaways from this year's event—and tips for turning these insights into action.