3 Tips for Dominating SlideShare
"Let's make a SlideShare!" is becoming a common refrain for brands across the globe. Especially those in the B2B space.
The Content Strategist
Amazon
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Sponsorship Goes Back to School
As Aristotle said, the roots of education are bitter, but the fruit is sweet. Well, what if the fruit is paid for by a large company that wants you to eat from their produce section?
Amazon’s Siren Song to Content Creators is Getting Louder
As Amazon continues to diversity its product offerings, a few recent announcements make it clear that it sees content creators as a big part of the future of its business.
CONTENT WATCH: Why your mobile ads still suck, and more
The Strategist picks the day’s most interesting stories for the content aficionado who loves the backstory and reading between the lines. Here are a handful of headlines to kickstart your Wednesday
Nutella’s Social Media Mess, Home Tweet Home, Brand Impact
Sara Rosso loves Nutella so much that she organized a World Nutella Day. How did the brand respond? With a cease-and-desist letter.
Amazon Wins Rights for Used Content Marketplace, Twitter Buys Bluefin
Amazon has won a patent that allows the company "to create a virtual marketplace where users could resell digital content like apps, songs and ebooks."
Super Bowl Brand Winners, Super Bowl Memes, Value of Scripted Ad Series
Chrysler's and Taco Bell's ads were the biggest hits among viewers during the Super Bowl.
Snapchat for Marketers, Rogen and Rudd in Samsung Super Bowl Ad
ClickZ's Andrew Solmssen writes about Snapchat and how marketers can use the new platform.
Shopbop Deepens Its Book: Enriching Content Doesn’t Mean a Remake
The online store now features a new emphasis on editorial content -- but we're not talking about words, really.