The Content Strategist
Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. If you’ve been navigating this space for any length of time, you know that what worked yesterday might not work today, thanks to shifting user behaviors and those enigmatic algorithms. One moment, you’re riding high on likes and shares;…
Facebook and Twitter may dominate B2C marketing, but in the B2B space, smart brands are taking advantage of LinkedIn marketing.
Any brand can get lucky, but the ones that stand out over time have a plan. Here are 7 steps every brand should take to develop a content strategy.
NLP (natural language processing) is a class of AI that has a direct impact on how search engines interpret content in order to deliver better results to the user. Learn more about what NLP is, and how Google is using it. In this article, we dive into innovative techniques that will help you leverage NLP for a better, optimized content strategy.
The other day, I came across this tongue-in-cheek post while idly scrolling: “Spotify should send a halftime report. Tell me in July what my Wrapped is looking like and how much work I have left to do to turn this thing around.” Considering I’d just jokingly voiced how embarrassing my Wrapped was going to look…
It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while, it hits page one in the SERP. It drives traffic, and everything goes according to plan. And then, possibly out of nowhere, your SEO rankings drop dramatically—and with it, your…
Discover how content marketers ideate, strategize, create, scale, optimize, and measure their content and how a content marketing platform like Contently can improve your results.
The other day, as I was vigorously nodding in agreement with one of my favorite podcasts, I had a revelation. Not only do I find the hosts likable — I kind of feel like they’re my friends — but I also consider them credible. Without ever having met these people in real life and with no insight…
Creating buyer personas is your first step in nailing your content strategy. Skip it, and your content could miss the mark in a big way.
