The Content Strategist
Trying to find the best freelance photographer for your brand can make you feel like you’re caught in a riptide of talent. Everywhere you look, there’s another pro luring you in with a portfolio chock full of stunning images. Feeling a bit seasick from the sheer number of options out there? Then this guide to…
It’s hard to remember a time before Google. How on Earth did people answer pressing questions like “How to get tomato sauce out of carpet” or “What’s the capital of Djibouti” before the almighty search engine? But thanks to the rise of AI search, for the first time in decades, cracks are appearing in Google’s…
Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated for an unclear reader. But what if…
SEO can feel like a magic wand in your content strategy. Wave it just right, and your brand’s content can claim a preferred place in the search results. But mastering SEO isn’t as easy as sprinkling keywords like fairy dust and hoping for the best. It demands strategy, finesse, and oftentimes, the guiding hand of…
The next time you're writing a blog post, making a video, or preparing a presentation, ask yourself: Am I introducing something new into the world?
In the world of media, marketing, and entertainment, reboots are killing it right now. It seems like every “new” TV show or movie is a remake—Mean Girls, Jumanji, Ghostbusters, Star Trek, Fraggle Rock (yep, you read that right). And we’re here for it because reboots are the ultimate comeback stories. We loved the originals, but…
Whether you're feeling cautious or excited about the AI revolution, one thing's undeniable: If you're not leveraging technology like ChatGPT to work smarter, not harder, you're missing out.
Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. It’s a validation—not just of your ability to write but also how well you identify topics that capture attention. In the past, identifying that key topic required a bit of luck, like rolling the dice. But…
AI is here to stay. But we'll miss an important step if we just start using it. Generative AI has the power to be used for good or for bad, so it's up to us to make sure we consider the ethics of AI as we incorporate it into our content creation processes.
