The Content Strategist
Creating a fintech case study can feel like a never-ending trip to the DMV. It requires navigating a maze of regulations and endless rounds of approval before the content gets its moment in the spotlight. Why bother with all the hassle? While a fintech case study isn’t as straightforward to create as other types of…
I’ve always been a data nerd at heart. Words like “audit” and “A/B testing” don’t scare me. Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out…
Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling.…
When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue, as is the share…
The gig economy may be the way of the future, but companies don't always know how to effectively onboard freelance contributors.
Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.…
Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. If you’ve been navigating this space for any length of time, you know that what worked yesterday might not work today, thanks to shifting user behaviors and those enigmatic algorithms. One moment, you’re riding high on likes and shares;…
Facebook and Twitter may dominate B2C marketing, but in the B2B space, smart brands are taking advantage of LinkedIn marketing.
Any brand can get lucky, but the ones that stand out over time have a plan. Here are 7 steps every brand should take to develop a content strategy.
