Content Marketing

Vimeo on the Rise, LinkedIn for Firms, Tumblr at the Conventions

The Content Strategist picks the day’s most relevant and interesting stories about the world of content from around the web. Here’s what you should be reading today:

Is YouTube Old News for Videos?

Could Vimeo be YouTube’s younger, better looking, more social replacement?

Instead of using YoutTube to promote its newest online campaign Muscle Music, Old Spice decided to go with Vimeo and it didn’t hurt numbers one bit.

“Of the video’s 7.3 million views, 5.7 million come from Vimeo, and 1.5 million from YouTube, some from a teaser video posted there and from users who copied the videos they created to the site,” Adage reports.

LinkedIn Following Facebook’s Lead

Gone are the days of text-heavy brand pages on LinkedIn. LinkedIn is introducing a leaner, meaner, prettier company page with giant pictures, Ad Week reports.

Because even people looking for jobs don’t want to wade through a lot of text. LinkedIn is promising more relevant content for users, too.

“Linkedin employs an algorithm to determine what content an individual is likely to care about based on their own work history and title,” explained LinkedIn’s senior product manager Mike Grishaver.

“That sort of feed selectivity is also not unlike Facebook’s strategy,” Ad Week said.

How Tumblr Does Conventions

It’s not often you get a quote from a former RNC Chairman that contains the words “chill pill,” unless you’re a writer for Tumblr.

Forbes looks at Tumblr’s dedicated politics domain and how the company is attempting to integrate more of a traditional take on journalism into “kooky, fun, Tumblr stuff.”

What does that mean exactly? Apparently, it means trying to grab interviews from politicians leaving other media tents, posting pictures of cheese plates and interacting with Obama’s Tumblr account.

Will Bing Test Leave Sour Taste in Users Mouths?

According to Mashable, Microsoft is trying to get users excited about using Bing with a “Pepsi Challege.”  

They are asking users to use both Bing and Google search engines to search a topic and then compare results with an eye toward the most relevant. It’s called Bing It On.

Very smart name but will it work?

“When this reporter took the test, Google won five out of five rounds,” Mashable’s Seth Fiegerman said.

Online is Gateway to the Art World

Art commerce websites are using a combination of old-school gallery curation and e-commerce tricks to appeal to consumers in every price range.

The sites are trying to open up a whole new market for artists looking to brand themselves, Wired.com reports.

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