Create a Better Content Calendar With This 4-Pillar Framework
If you're a content marketer, you're not going to get very far without an organized editorial calendar.
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A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to…
The Difference Between Empathetic Marketing and Fake Empathy
Don't put undue pressure on your brand to deliver on promises no one asked you to make. Your cheeseburger doesn't have to relieve anyone's student loan debt.
Content Marketing and the Future of Sales Enablement
Good salespeople want to make the prospect's life easier, and arming them with educational content is a great way to accomplish that.
Content Scale & Alignment: 7 Steps for Building a Better Content Program
This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Click here to read the entire e-book. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report, a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written,…
How to Grow Your Content Marketing Program
Growing your content marketing program across the org is just as much about efficiency as it is about expansion.
(Ad)vice: 3 Marketers at Controversial Companies Explain Their Methods
When your company sells a controversial product, marketers have to create educational content to change the public perception.
How to Send a PR Pitch That Resonates During a Major News Cycle
Securing coverage for your company during the constant barrage of current events isn't impossible. But it does require a heightened level of self-awareness.
The 2019 Contently Summit: Keynote Presentations
The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues.