The Content Strategist
Good journalists and good marketers have something in common: They’re obsessed with understanding their audience so they can help people learn something new. That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content…
The biggest mistake people make when setting up a content calendar is treating it as just a daily tracker. The calendar is more than a to-do list.
When you're thirsty, do you order a soda or ask for a Coke? If you have a cold, do you ask for a tissue or a Kleenex? This is brand awareness in action.
Did the Vox experiment, an entire media brand based around explainers, ultimately work out? It depends on whom you ask.
The fact that 100,000 people signed up for a brand newsletter may surprise some. For GE, however, it's the culmination of a commitment to content marketing.
Turning articles into videos might seem like a no-brainer, but audiences can tell when a video was just churned out without a clear purpose.
This needs to be said once and for all: Much like boot cut jeans, text will never die.
Getting attention is a good place to start. But the point of investing in content marketing is to hold attention, right
After hundreds of meetings and workshops this year, I'm confident that content marketing is about to take a big leap in 2019—thanks to a few key factors.
