The Content Strategist
At Contently, we spend a lot of time helping our prospects and customers figure out the “pillars” of their content strategy. Pillars are the big, overarching topics you want to own. For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. It sounds easy enough, but identifying your pillars…
Financial services companies spend large sums of money on content marketing. Here's how they can make the most of their investments.
Colleges may be getting better at adapting to digital media, but graduates interested in content marketing internships still have a lot to learn.
Learn how to design an effective content strategy that guides your marketing from the beginning stages to post-publication.
The traditional marketing funnel is a useful way to think about your customer, but it has one major shortcoming: It usually ends with a purchase.
B2B marketing has a huge empathy problem. That's because most content marketers don't actually talk to their prospects and clients.
If there's ever been a time to improve your ability to hit deadlines, it's now.
Marketers don't slow down. We pitch, publish, analyze, and then shove data into a machine marked "Optimize" so we can do it again. That's the problem.
Nailing a balance between aspirational and realistic content is a challenge, but if you rise to it with your travel content, your program will end up in the hallowed halls of the great campaigns that came before it.
