When to Use Humor in Content Marketing
According to Dr. James Barry, B2B content should use more humor. " Why wouldn't CEOs want to be entertained?" he said. "They're just like anyone else."
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How to Decide If Your Idea Should Be an E-book or a Blog Post
Marketers are on the hunt for ways to adjust and repurpose their most successful projects. So how do you know if your idea is worth an e-book or a blog post?
Are Chat Stories the Future of Native Advertising?
Native advertising is one of the most divisive topics in media. Will sponsored chat stories fix that reputation or become another necessary evil?
6 Dos And Don’ts of Brand Videos
Audiences often respond better to video than text, and as technology improves, producing video content is becoming easier and easier.
Does Your Brand’s Content Sound Like It Was Put Through a Carwash of Lawyers? Here’s a Quick Fix (Video)
Brands want to be cool, approachable, smart, and fun. And yet, so much branded content sounds like someone ran it through a carwash of lawyers.
Toys ‘R’ Us Created Content Till the Very End
Watching the slow demise of Toys 'R' Us was one of the strangest experiences I've ever had online. The brand is gone, but the content lives on.
How to Be Better Than Bad Stock Photography
"Most people engage with brands they feel are genuine in their messaging, so to be honest, I don't know why rejecting stock photography is a new idea."
A Brief Pride Guide For Your Brand
The social media calendar creates pressure. Brands are now almost expected to participate in the action for any historically significant events.
Beyond the Blog Post: 6 Content Formats Your Audience Wants
The written word is here to stay, but that doesn't mean you can rely solely on blog posts. Here are six other content formats worth exploring.