Why Every Writer Should Learn Basic SEO Principles
If you're publishing anything online, it pays to understand search algorithms. Here are four ways learning SEO principles will make you better at your job.
The Content Strategist
Storytelling
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What Romance Novelists Can Teach Us About Pleasing a Tough Audience
My favorite writing professor once said romance novelists have exceptionally difficult jobs. The students rolled their eyes, but he was right.
5 Journalistic Tips for Conducting Better Interviews
Great reporting doesn't happen by accident. We asked experienced writers and editors for tips on how to pull off the perfect interview.
Content Marketing Isn’t a Marathon—It’s a Relay Race
Great content marketing can deliver compounding returns over time, but CMOs have little incentive to play the long game.
How the Holiday Calendar Crushes Good Content
Strategic differentiation is a big theme for brands in 2018. So why do they all keep creating content that sounds the same?
What Virtual Reality Can and Can’t Do for Your Brand
Brands hope virtual reality can foster a unique, entertaining, and unforgettable customer experience, but there are limits to its creative potential.
How to Find the Competitive Edge Your Content Marketing Program Needs
Content is more than a marketing tactic. We believe that great stories are the secret weapon that can make every part of a business better.
The Story Funnel-Matrix: Create Better Content With This Simple Diagram
Constraints can unleash our creativity. If you follow this storytelling matrix, you'll tell your best stories at the right time.
The Storytelling Strategy That BuzzFeed and Star Wars Have in Common
Whether you're making a movie about space adventures or a listicle about where you went to college, great stories share a crucial element: relatability.