The Lost Art of the Mid-Range Blog Post
Before I became the editor-in-chief of a marketing technology company, I was a tall and lanky basketball player.
The Content Strategist
Storytelling
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How Brands and Publishers Can Empower Their Video Creators
Turning articles into videos might seem like a no-brainer, but audiences can tell when a video was just churned out without a clear purpose.
What Popular YouTubers Can Teach Us About Video Marketing
Posting a video on YouTube is one thing. Building an audience on the platform is quite another.
Emotions, Arousal, and the Science Behind Why Stories Get Shared
Emotions act as our compass as we try to navigate the world. They compel us to take action, to keep reading, to spread the word.
How to Find Your Brand’s Story
Logos, colors, graphics, and taglines are vestiges of your brand, but finding the right brand story is so much bigger than that. Just ask Charlie Jones.
Wyzowl’s Matt Byrom Explains Why Animation Works in Marketing
Like many entrepreneurs, Matt Byrom founded his business because he couldn't find anyone else to do what he needed.
5 Companies Creating Purposeful & Engaging HR Content
Content marketing may be known primarily for lead generation and sales enablement, but it can also be a huge asset for human resources and recruitment.
Why Content Marketing Works: The One Skill You Need to Master
“Great content" may sound subjective, but it's not.
Infographic: Marriott’s Content Center of Excellence
By building a content center of excellence, Marriott can now track exactly how much revenue results from everything the brand creates.