When Will Content Marketing Count as Prestige Art?
There is no measurable ROI for prestige or cultural impact or artistic clout—that's kind of the point.
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How to Design a Brand Study That’s Ethical and Entertaining
When marketers distill a study into an attention-grabbing headline, they risk sacrificing academic integrity in the pursuit of clicks.
Corporate Responsibility in the Age of Content and Social Media
As the saying goes, trust takes a long time to build, seconds to break, and forever to repair.
A Day in the Life of a Freelance Writer Who Works With Brands
The daily details may change with every new project, but the core tasks stay the same. Here's how a freelancer balances journalism with content marketing.
Content Marketing Frees Writers From the Hot Take Machine
Hot takes are a symptom of a broken media system. Content marketing can fix that as brands become an oasis for writers stuck churning out opinions.
How to Write a Helpful Headline People Will Want to Click
Advertising executive John Caples once said, “I spend hours on headlines—days if necessary." That sounds great, but you probably don't have that kind of time.
Hate Clicks Are the New Clickbait
Although it might be amusing, albeit in a nihilistic way, to use a platform for the express purpose of disturbing the masses, hate clicks aren't sustainable.
A Day in the Life of a Content Marketing Editor
We asked Contently's Emily Gaudette, who previously worked in magazine writing, to break down what life is like for a content marketing editor.
How the Explainer Changed Digital Media Forever
Did the Vox experiment, an entire media brand based around explainers, ultimately work out? It depends on whom you ask.