The Content Strategist
Moviegoers love a nice cliché. At least, if ticket sales for superhero comic films are any indication. See what I did there? I just used one myself. (Actually, two.) As a writer, I’m obligated to turn my nose up (three!) at clichés, wherever I see them. But my snobbery is hypocritical: I critique the unoriginality…
Whenever possible, you should trick your team into being better at their jobs with literary bribes. Here are 7 books for marketers that will do just that.
Money Magazine wasn't always the go-to financial advisor for a younger audience. But Dollar Scholar has helped the publication change course.
Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels. However, when marketers try to duplicate what they see, key concepts are often lost in translation. Every brand wants to release a product…
To show you what kind of ambitious stories, tools, and resources are possible, we collected five exceptional examples of healthcare content marketing.
As humans, we're storytelling animals. Embracing this part of ourselves is the key to empathizing with our customers, creating content that drives action, and leading teams.
Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to…
“Modern" digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public, and to do that, you need compelling content.
Video is the backbone of the internet. You shouldn't forge ahead into video production without analyzing what the greats have done before you.
