Content Fluency: Why You Should Write For 4th Graders
Every time you tell a story, you're competing for attention with the millions of other stories. So don't make your content feel like homework.
The Content Strategist
Storytelling
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Relatability: The First Step to Great Storytelling
Growing up, every night before bed was a wild trip to the future.
Hot Seat: Finance Marketing Leader Crystal Eastman On Why Brands Need to Hire Journalists
When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations. Eastman transitioned from an “artsy” four…
Why the “Hollywood Model” Is the Future of Content Creation
Whether you're a publisher, marketer, or blogger, your “team" is going to use the Hollywood Model in the future to create content that resonates.
The Trouble With Brainstorming (And How To Overcome It)
Gathering together to throw out ideas has become one of the most popular brainstorming activities in business. There's one big problem: It doesn't work.
How to Create Interactive Tools That Captivate Your Audience
Successful interactive tools create a memorable (and ongoing) relationship with your brand. So how do you make one that stands out?
How Problematic Ads Get Approved (And Ways We Can Prevent Them)
Agencies have no incentive to rethink problematic ads once they're approved by the client. Here are a few ways to fix that troubling system.
Content Marketing in the Media Apocalypse
We're entering an age in which some of the best-funded content operations are being run by brands. That gives content marketers an opportunity and responsibility to do better work.
10 Very Serious Rules for Writing End of Year Lists
It’s that time of year: It’s two days before Christmas, you check Google Analytics, and you realize you’re 20% short of your vanity pageview KPIs. What should you do? Luckily, there’s a solution that’s been around since biblical times: the end of year list. (Or even better this year: the END OF DECADE list.) When…