Content Marketing vs. Copywriting: What Are the Major Differences?
Copywriting and content marketing use different muscles. Hopefully this article helps you recognize when you need to flex them.
The Content Strategist
Storytelling
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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend
Gen Z and millennials are changing the way that brands market and position themselves in the market. The solution: social impact storytelling.
How Healthcare Brands Can Publish Timely COVID Content That Audiences Need
Since storytelling thrives on specifics, heathcare brands have an important opportunity to create timely COVID content.
In Tough Times, Self-Aware Marketing Helps You Stand Out & Save Money
Using your product to market itself can be a clever way to draw attention, stretch your budget, and be disarmingly and refreshingly honest.
Why Infographics and Other Visual Content Are Saving Lives From COVID-19
When done right, infographics and other types of visual content help people process a lot of detail and retain complex information.
No More Hidden Gems: How to Hook Consumers and Avoid Travel Content Clichés
In this age where "must-see places with breathtaking views" are listed everywhere, here's how you can produce great travel content without clichés.
5 Logistical Tips That’ll Help You Pull Off a Great Webinar
All good webinars need unique subject matter and a strong narrative. But what separates a good webinar from a great one are the logistics.
Why Tension Is the Most Important Element of Any Story
Many brands are allergic to tension. They want to tell a story in which things are always good. That's not only inaccurate—it makes for a terrible story.
How to Make the Case for Content Marketing in Uncertain Times
People have reached out asking for advice on protecting their content marketing budgets in these uncertain times. Here's how to make the case.