The Content Strategist
If you want to level up customer engagement and conversion, it's time to tighten up your content. As your prospects move through the buying journey, good storytelling helps ensure your brand is top of mind, especially when it's time to make a purchasing decision.
Journalism is the practice of reporting news while content marketing is the process of creating and distributing valuable content to attract, engage, and retain a target audience. Journalism is focused on objective reporting, while content marketing has a more subjective approach that focuses on what will interest the audience. Journalism is typically tied to traditional media outlets such as newspapers and magazines, while content marketing can be used by any business, regardless of size.
B2B content is often very technical, which can be a bit dry to read. (Translation: Boring!) But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Keep reading for a few ideas on how to make your SaaS content more engaging.
Looking for inspiration to up your content marketing game? Have you seen the hit show on Apple +, Ted Lasso? We've got ideas on how to Ted Lasso your content and engage audiences in unique and inspiring ways.
Let's face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you're not able to make the content engaging, you may be doing your brand a disservice. After all, not everyone who uses your products gets as giddy about a spreadsheet as you do. So, how do you make engaging fintech content your audience will swoon for?
I'm in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world.
Magazines aren't dead; they're just different. And they're a big part of HP's plan to reach future employees and customers who belong to Gen Z.
If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges…
As brands aim to bring more attention to their solutions and help their audiences, the lesson here is simple: Write stories, not press releases.
