Strategies, tools, and tips for spreading content through the social web.
5 Quick Tips for Mastering Facebook Timeline
Quick tips from around the web on how to use Facebook Timeline as a brand.
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Twitter and Facebook Announce Mobile Advertising Options
This week has been big for brands looking to add to their mobile marketing efforts. Both Facebook and Twitter announced enhanced mobile advertising options.
Social Fresh’s List of 250 Brands on Pinterest Is Incredibly Diverse
“The diversity is something you do not really see on any other social network outside of Facebook and Twitter,” the team at Social Fresh notes.
Zappos, Walking the Road Less Traveled for a Win on Facebook
On Facebook, you'll see Zappos posting about every holiday, including obscure ones like Random Acts of Kindness Day. And product links are rare. It works.
Big Brands Still Don’t Understand Social Media, Says HBR
In a recent Harvard Business Review article, entitled "Rules For A Social Era," writer Nilofer Merchant argues that having a "big" mindset is causing brands to miss out on lean operations that may help them increase ROI.
The Psychology of Sharing
To understand why people share online, we compiled all of the latest and greatest studies. Here's what we found.
With British Youth, Brands Have Greater Influence Than Friends [STUDY]
A recent study showed that 30% of purchases made based on social media interaction were impacted by brands the user followed, not their friends.
How Twitter Helps Starbucks Brew Up an Excellent Customer Experience
Learn how Starbucks built up its brand on Twitter by relating to customers, listening to their opinions, and transferring the in-store experience to the online realm.
5 Key Stats You Should Know About Google+ Brand Pages
Here are five key stats you should know about Google+ Brand pages, even if you refuse to build out your Circles.