The Content Strategist
Content marketing news, analysis, and tips for entertainment companies.
Here's what you missed while looking up all the underground rappers and bands with terrible names that are scheduled to play at Austin house parties for the next week.
In honor of Spike Lee joining the branded content game, we remixed 10 classic Spike Lee joints for content marketing.
At the end of the day, real-time marketing doesn’t bear much resemblance to a newsroom—and it doesn’t necessarily lead to ROI.
Is Vessel crazy enough to take on YouTube, Netflix, Facebook, and Hulu all at once?
"This generation doesn't dislike brands. What they don't like is advertising." But what do they love? YouTube stars.
Valentine's Day is fast upon us, which means two things are at the top of Americans' minds right now: love and commerce.
I’ve got to be honest: I did not think expect to start this week by writing about a 90-second branded video from Audi that contains multiple sex-toy jokes. But here we are. In a surprising piece of Valentine’s Day content, Audi got SNL’s Vanessa Beyer to star in a video where she channels Ana Steele…
If you're a publisher right now, you probably want to kill the content marketer flooding your inbox. And if you're a marketer, you're probably frustrated with getting ignored.
Ad Age declared QR codes dead in 2013, and there’s a good chance that you haven’t thought of them since. But the spirit of the QR code—connecting the physical world with the digital world—is not dead, as we’ve seen with the rise of technologies like iBeacon. And now, there’s a new player on the rise: conductive ink.
