The Content Strategist
Content marketing news, analysis, and tips for entertainment companies.
“Utility and entertainment” may sound like weird surcharges on your hotel bill, but they’re also the primary two elements that brands are trying to provide with their content. Brands either want to help people do things—think of the IKEA app that virtually projects furniture into your home or Copyblogger’s excellent Authority seminars and webinars—or they want…
Believe it or not, brands—seemingly the enemy of bands and their "realness"—are a good option for making great music and creating an enjoyable, useful product for consumers. If brand–band partnerships are done well and honestly, both parties can come out of the recording studio with an amazing new product.
Are you #blessed with an exceedingly large Twitter following? You’re obviously doing something right, and researchers from the Georgia Institute of Technology and the University of Michigan might have figured out what that something is.
Before Chipotle's "Farmed and Dangerous" and IKEA's "Easy To Assemble," there was "The Temp Life," the web's first-ever branded series, which launched in 2006 under the guise of professional actor and producer, Wilson Cleveland.
Yesterday, Contently Associate Editor Jordan Teicher wrote a ridiculous and epic post for our sister site, The Freelancer, about which celebrities should follow in Taylor Swift's lead and become regular guest bloggers. We've decided to repost it here because what is celebrity guest blogging but great content marketing for their personal #brand?
A handfull of brands scored prominent cameos in the new James Bond movie, "Skyfall," reports TheOneCentre.com's Danielle Long.
