The Content Strategist
The conversation about AI in marketing has been consumed by the recent impact of generative AI. But AI in marketing isn't just about generating content. Its impact spans lead generation and personalization, to name a few key use cases.
Consumers are using voice search to answer their queries, and it's delivering satisfying results. Learn how voice search impacts content marketing and how you can leverage it to your advantage.
Personalizing your interactions with customers could make or break your relationship with them. Learn how to build a personalization strategy with your martech stack in our latest blog.
The G2 Winter 2023 reports have been published, and Contently ranks as the leading content marketing platform in several categories.
The search for Chief Content Officer (CCO) on LinkedIn yields almost 50,000 people. So why don't we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? It's a new title, and it was all the rage a few years ago, but there's an answer to this question that may help us uncover what stands in the way of CCO becoming more widely accepted on the C-Suite.
Marketing leaders came into 2020 with comprehensive plans, then had to throw them out the window. Here's how we can learn from our struggles next year.
Pearl Collings, Contently's new CEO, explains why we have an opportunity to usher in a new era for content marketing that's focused on solving key problems.
If you're a content marketer, you're not going to get very far without an organized editorial calendar.
Search engines have been distant cousins to social media platforms. With Google's latest announcement, they're about to become a lot more like twins.
