6 Dos And Don’ts of Brand Videos
Audiences often respond better to video than text, and as technology improves, producing video content is becoming easier and easier.
The Content Strategist
Digital Transformation
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Infographic: The DNA of a Modern CMO
As brands have prioritized the customer experience and digital transformation, CMOs have had to become five-tool players to survive and eventually thrive.
Beyond the Blog Post: 6 Content Formats Your Audience Wants
The written word is here to stay, but that doesn't mean you can rely solely on blog posts. Here are six other content formats worth exploring.
Smart Speakers Are The Latest Content Channel You Should Care About
A third of people who own smart speakers say the device replaces time they normally spend with the TV. It's time for marketers to take notice.
Marketers and Media Companies Are Arriving at an Eerily Similar Business Model
Whether you're a brand or a media company, the goal is the same: build strong relationships with an audience and get them to spend money with you.
The Chatbot Revolution is Here
Email and phone-based customer service interactions are often frustrating and full of terrible elevator music. Are chatbots here to save us?
What the Creative Job Market Can Tell Us About Content Marketers
Today's content marketers are asked to juggle three or four jobs at once. How is that going to affect new hires for 2018?
24 Content Marketing Predictions for 2018
Will video rule? Is artificial intelligence going to take our jobs? Has thought leadership gone too far? Here are our content marketing predictions for 2018.
Studying the Hidden World of Dark Social Engagement
We'd like to think that what we choose to share is a reflection of who we are, but it's not that simple.