The Content Strategist
Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.
Consider how useful it would be to calculate the value each customer relationship is worth. The metric 'lifetime value' does just that.
Traditional media players have always merged content and commerce, but their transition into online marketing has often been rocky.
Megablog Gawker wants to change the conversation with a new commenting system to promote more insightful discussions on its posts.
Daily deals are now so ubiquitous that if brands don't search for innovative ways to engage consumers, the industry could lose its luster.
Guest blogging for big blogs is tempting, but it might be more effective to focus on smaller blogs to increase SEO with inbound links.
Video is the new star of the content marketing industry, which is pouring an increasing amount of money and energy into capitalizing on the powerful visual and narrative attributes of the medium.
At the Daily Deals Summit, Josh Engroff of EveryScreen Media provides a guide for how to "win the race for hyperlocal."
Instagram launched in March of 2010, and was acquired by Facebook for $1 billion this week. Here, an infographic tribute.
Zemanta CEO Bostjan Spetic recently shared his story about the benefits of blogging daily. The short story is that he was blown away.
