The Content Strategist
Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.
People process data visualizations much better than text. They're also more likely to share them.
In the first quarter of 2012, the online ad industry made $8.4 billion, a 15 percent increase over the same period a year earlier.
BlogWorld and New Media Expo 2012 in NYC was a who’s who of social media and a plethora of blogging and content techniques and tools.
A fan campaign that aimed to persuade premium cable channel HBO to offer a web only option was shot down by the company last week.
When creating a content strategy, it's useful to look for inspiration from one of the original content marketing fields: the movies.
The same content your readers enjoy for free online can suddenly earn its keep as a paid product, if presented in the right way.
With the recent releases of Google+ Hangouts On Air, Facebook's OoVoo, and Airtime, video is the new trend among content marketers.
Email still ranks up with search as the most popular activity on the Internet and it can change behavior (read: purchasing).
Doubt over the profitability of social media marketing has grown in recent months as some advertisers and investors have grown skittish.
