The Content Strategist
Stay in the know with this look at what’s trending in content marketing, content strategy, and social media. Complete with the latest happenings, studies, and research, you’re sure to get your fix here.
What exactly makes a piece of content good? Just ask Coca-Cola, GE, and the other brands that won July.
We sorted through hundreds of social media slides so you don't have to.
Replacing the baby of your dreams with the fat old drunk of your nightmares.
If you haven't created something people can't live without, you're failing.
Meeker's report highlights some surprising changes in the way people consume content and use the mobile web—particularly the young'uns.
In 2015, the maxim of "everyone's a publisher" is quickly being replaced with "everyone's a media company."
In both PR and content marketing, you can't push products without telling your audience something newsworthy.
This past Christmas, a hero emerged that would shed light on the dark underbelly of the marketing world, exposing a cancer that threatens the entirety of modern advertising at its core. That hero, of course, was The Brands Saying Bae Twitter account, and it showed us just how ridiculous brands’ Twitter accounts have become. The…
For many in the media industry, native advertising spells doom and gloom for journalism. But at The Daily Beast the perspective is far sunnier.
