The Most Awesome Content (About Content) This Week (June 10, 2011)

Producing great content as a marketing tool for brands is no longer just trendy; it’s essential. Social media and ubiquitous publishing tools have made the ability to create, spread, and weigh in on content incredibly easy. It means that having content isn’t enough. Someone with better content will beat you, and the social media democracy will call you out if your stuff is subpar.

Image by @kevinv033 via Flickr

David Jones, CEO of Havas and Euro RSCG, summed it up well in his Mashable Summit Keynote, “You [can no longer] buy attention, you have to earn it.” That’s what content marketing is about: earning the attention and respect of your audience.

Here’s the content-related content (so meta!) that enlightened us this week:

5 Key Shifts Happening Right Now in the World of Digital Marketing

https://youtu.be/fm9x_PAOnk8

via Mashable

Keep Up With Marketing’s Industrial Revolution: Five Tips for Retooling Your Team

Tip #4: Content Managers as part of a copywriting team will help you focus on the big picture, maintain a common voice, and develop a social strategy.

via MarketingProfs

7 Reasons Why Journalists Make Good Entrepreneurs

We see content strategy and content marketing as entrepreneurial endeavors, that’s why this post resonates so well. As the author, Matylda Czarnecka, points out, “Understanding a market and knowing key people in it is important to any business’ success.”

via Poynter